CNN has announced a groundbreaking partnership with Kalshi that will integrate real-time prediction market data directly into its news coverage across television, digital platforms and streaming services.
The collaboration represents a significant shift in how major newsrooms approach reporting on future events. Kalshi, which describes itself as the world’s largest global prediction market company, confirmed to Axios that this marks its first major partnership with a news organization.
Tarek Mansour, CEO and co-founder of Kalshi, explained that his company aims to establish itself as the most authoritative source for real-time probabilities regarding major cultural and political future events.
Traditional newsrooms have historically concentrated on explaining past events or covering present developments, he noted.
Through an automatically updating interface, Kalshi’s data will flow directly into CNN’s reporting infrastructure.
This technology will enable journalists to provide audiences with more accurate interpretations of potential future outcomes, according to Mansour.
The network plans to showcase prediction market data through a real-time ticker during broadcasts.
Anchors and correspondents will reference Kalshi probabilities when discussing political developments, cultural trends, news events and weather forecasts across all platforms.
Harry Enten, who serves as CNN’s chief data analyst, will spearhead the implementation of this new system. He will incorporate Kalshi’s figures into on-air reports for both traditional television broadcasts and the network’s streaming subscription service.
Additional CNN journalists will utilize the prediction market data for analytical purposes and fact-checking efforts in their digital and social media coverage.
The financial arrangement differs from typical media partnerships.
Mansour revealed that CNN will not pay licensing fees to access Kalshi’s data. However, the agreement includes an exclusivity clause preventing CNN from incorporating data from competing prediction platforms.
Sam Felix, CNN’s senior vice president of strategic partnerships and business development, emphasized the network’s reputation for delivering accurate, fact-based journalism and analysis.
This arrangement follows a broader industry trend of media outlets embracing prediction market data. Yahoo Finance launched a partnership with Polymarket last month. Sports Illustrated and Time both established data agreements with Galactic earlier in the year.
The CNN deal arrives during a period of significant growth for Kalshi.
The company announced Tuesday that it secured $1 billion in funding at an $11 billion valuation, representing its third capital raise within the current year.Mansour indicated that Kalshi intends to pursue additional collaborations with newsrooms as part of its strategy to establish itself as the most accurate and trusted prediction market globally.
