President Donald Trump used Cinco de Mayo on Tuesday to fire off a Truth Social post centered on a stylized graphic built around a proposed new name for Immigration and Customs Enforcement.
The image featured an eagle-and-shield design — the kind of imagery typically associated with federal law enforcement agencies — placed above the word “NICE,” a play on the ICE acronym that has been circulating among Trump supporters online.
The “NICE” concept did not begin with the White House.
The idea started as a suggestion on social media and eventually found its way to the president, who wasted no time making his position known.
In late April, Trump took to Truth Social and posted his endorsement of the rebrand in his characteristic style, writing: “GREAT IDEA!!! DO IT.”
Tuesday’s post brought the concept back into the spotlight, timed deliberately to one of the most culturally significant dates tied to Mexican heritage on the American calendar.
It is not the first time Trump has turned the holiday into something beyond a celebration.
For years, the president has treated Cinco de Mayo as an opportunity to merge festivity with political messaging, particularly on issues tied to immigration and border policy.
But no moment in that tradition has proven more durable than a single photograph taken in 2016.
That year, while campaigning for the Republican presidential nomination, Trump posted a picture of himself at his desk inside Trump Tower — thumbs up, taco bowl directly in front of him, and a caption that read: “Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!”
The image tore through the internet within hours and has never really left.
Every May 5th since, the photo re-emerges across platforms, passed along by new audiences who encounter it for the first time alongside veterans of the original viral moment.
Trump himself acknowledged the post’s staying power last year, resharing it with the note: “This was so wonderful, 9 years ago today!”
Tuesday was no different. The taco bowl photo began making the rounds again as users dug up the original alongside reactions to the new NICE graphic.
One user reposted the 2016 image and simply labeled it “Cinco de Trumpo.” Another called it “such a classic.” A third went further, declaring it “maybe the greatest tweet of all time.”
The White House did not respond to a request for comment on Tuesday’s Truth Social post.
